GlaxoSmithKline Partners with American Dental Hygienists' Association to Launch "It's Time to Ask Your Dental Professional"

PARSIPPANY, NJ — (March 2007) — GlaxoSmithKline, makers of Sensodyne®, the No. 1 dentist and hygienist recommended toothpaste for sensitive teeth in the United States, announces a partnership with the American Dental Hygienists' Association (ADHA) to launch "It's Time to Ask Your Dental Professional" — a campaign to educate Americans about the importance of good oral care habits through visits to the dental office.

As part of the campaign, the Sensodyne Dental Spa will tour the country to provide dental education in a relaxing and fun atmosphere. Visitors to the Sensodyne Dental Spa will have the opportunity to have an oral healthcare discussion with an ADHA member. In addition, they will leave the Spa with tools to help them maintain good oral care, including information about dentin hypersensitivity, acid wear, when to see a dental professional and how to ask them key questions.

"Almost 50 percent of Americans do not seek regular oral healthcare and 25 percent believe they only need to go to a dental professional when they have a problem," said Jay Martorelli, associate brand manager, GlaxoSmithKline Consumer Healthcare. "By providing valuable patient education, we, along with the ADHA, aim to make Americans feel more comfortable in visiting the dental office."

The ADHA and GlaxoSmithKline also have a common mission to elevate the knowledge and awareness of the profession of hygiene. The "It's Time to Ask Your Dental Professional" program allows the ADHA to demonstrate that good professional oral healthcare is the result of a collaboration between dental hygienists, dentists and assistants. ADHA dental hygienists are in a unique position to serve the public through this innovative program.

The Sensodyne Dental Spa will tour the country for 30 weeks from March to September 2007.

Event Schedule

GlaxoSmithKline, makers of Sensodyne®, Pronamel®, Polident® and Super PoliGrip®, is one of the world's leading research-based pharmaceutical and healthcare companies and is committed to improving the quality of human life by enabling people to do more, feel better and live longer.